AI EMAIL AUTOMATION
Aqualand New Zealand is the country’s premier inflatable aquapark, based in Kaiapoi, just 20 minutes north of Christchurch. As a high-energy seasonal business, the team spends peak days focused on check-ins, guest flow, safety, and keeping the park running smoothly. At the same time, customer enquiries continue to come in across email and Meta. The brief was to create a solution that could help Aqualand stay on top of repetitive inbound messages during busy periods, without losing the warm, helpful tone the brand is known for.
As Aqualand grew in popularity, so did the volume of inbound customer enquiries. A large portion of messages centred around the same core questions: pricing, session times, waivers, age and height requirements, group bookings, vouchers, weather disruptions, and seasonal opening dates. During peak trading periods, the team could barely keep up with checking guests in, let alone respond quickly and consistently to every email and social message coming through.
To solve this, Aqualand implemented an AI-powered customer communication system designed around the way the business actually operates. Trained on Aqualand’s FAQs, policies, booking information, and tone of voice, the system was built to handle repetitive customer questions across email and Meta with fast, accurate, human-sounding responses. The result was less pressure on the team during busy days, faster response times for customers, and a smoother overall experience on both sides.